M&A Workshop · by Supo

The Deal RoomThe Value Code

What actually drives your agency's value and what buyers are really looking for?

Date

Thursday
2 October 2026

Time

1:00pm – 5:00pmFollowed by Drinks & Networking
until around 7:00pm (optional)

Place

Home House44 Great Cumberland Place
London W1H 7BS

Why now?

The right conversation, at the right time.

Every agency owner eventually asks the same question: what is this business actually worth, and what would it take to sell it well?

Supo's Elephant in the Boardroom roundtable kept surfacing the same appetite from agency founders and leaders, so we built one afternoon to answer it properly.

For anyone thinking about a sale, quietly weighing their options, or building through acquisition.

The conversation

Three big questions.

What's my agency actually worth?

Why your multiple reflects buyer confidence as much as your numbers - and the operating systems that build it.

Would you survive a buyer's technical audit?

What due diligence on your IT, cybersecurity and AI governance actually uncovers - and how to be ready before they ask.

What makes a deal attractive?

What buyers weigh most heavily, and why agencies that grow through acquisition often sell for more.

Meet the speakers

Straight answers from people who know.

Supo

Iouri Prokhorov

Opens the day: why agency M&A is happening more than ever, and why it pays to think ahead.

Hunter Hawes & Co.

Dom Hawes

Reframes what your multiple actually means - and the operating systems that make your agency genuinely sellable.

Dovetail

Greg Caplan

What acquirers actually check under the hood - IT, cybersecurity, AI governance - and how to be ready before they ask.

Moore Kingston Smith

James Kesner

What makes a deal attractive to a buyer - and why agencies that grow through acquisition often sell for more.

The day